Case Study

Financial Education
for the Masses

Social media seems to be highly capable of influencing the populous’ behaviour. Education Platform Co.* who already had a large following on Facebook needed their own platform and custom toolsto achieve their goal of bringing financial education to everyone.
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Summary

FIRST MONTH

0 K

Total Sign Ups

AFTER 2 MONTHS

0 K

Weekly Active Users

The Full Story

The Situation

Education Platform Co. was a startup whichwanted a Minimum Viable Product that had two goals. First, was to be able to distribute video lessons cheaply and efficiently, as their users are used to watching them on highly capable streaming services like Facebook and Youtube. Secondly, they need a financial dashboard which includes charts and calculators for their users to plot their financial information upon watching the video lessons.

Our Approach

  • Built a mobile first experience with tight intergration with Facebook.
  • Designed and implemented high level security polices to protect users' data
  • Setup a high availability video streaming service with Cloudinary.
  • Designed implemented a highly modular and extensible chart and calculator system.
  • Implemented analytics to govern future business decisions.
  • Ran a Design Sprint to decide the future of the company.

The Results

CRASHED 

10

Times with High Initial Traffic

VIDEO STREAM

0 X

More Stable than Conventional Services

MODULES

0

Charts and Calculators Added without Breaking in Production.

USER BASE

0 %

Usage on Mobile Web

* We take our clients’ confidentiality very seriously. While the names have been changed the results are real. Reference for portfolio purposes can be provided to vetted prospective clients.

Technologies used

  • Django Web Framework
  • Cloudinary
  • Amazon Web Services

Related Offerings

RedSquare Extend

For organizations which need additional software engineering expertise to execute their goals.

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Naven Prasad

Chief Executive Officer