Critical Elements of Idea Validation

Business ideas tend to fail when organizations severely underestimate the ability to bring an idea to life. Here's how we can solve that.
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Author

Naven Prasad

Naven Prasad

Chief Executive Officer

Summary

  • People tend to underestimate execution of ideas.
  • Ideas need to be executable
  • Ideas need to be proven purchasable

Prelude

At RedSquare, we often get many requests to build digital products for “startup” founders. Most times we don’t end up taking the project because they approach us with no funding and no validation. Repeatedly, they come to us thinking their ideas is so valuable that the only thing standing between them and a billion dollar valuation is an app or website (items which they don’t have the skills to do, and no funding to outsource). There are a lot of work to do before you can find an ideal customer.